[ ++ ] — Work libraryThe B-sides
Different brands. Different briefs. A wider cut of campaigns I've written and led across entertainment, FMCG, automotive and beyond.
- CategoriesEntertainment · FMCG · Automotive · Telco · Banking
- RecognisedOne Show · Loeries · Bookmarks · Assegais · Promax
- Made withTalented teams, in previous agency and in-house roles
[ 01 ] — Integrated campaigns
Integrated.
One idea, everywhere at once.
The Girl from St Agnes
“The only saint is in the name”
Results
- Broke Showmax’s viewing record
- 60M+campaign impressions
- 22M+in PR value
- 88 000Google searches in January alone
Recognition
- Promax Gold — Best Integrated Campaign
- Loeries Silver — Best Integrated Campaign
- Loeries Bronze — Best Promo
Tali’s Joburg Diary
To launch Tali’s Joburg Diary, we took Tali to TikTok, with Tali’s trends.
Results
- 32.5Mimpressions
- 13.5Mviews
- 53%better cost per impression than predicted
Recognition
- Promax Gold — Best TikTok Campaign
Integrated campaign, Original Series
Integrated TikTok campaign, Original Series
TV & Integrated
Integrated campaign, Original Series
Integrated TikTok campaign, Original Series
Integrated campaign, Original Series
Brand video, Showmax
Television commercial, Showmax brand
YouTube pre-roll sequential campaign, Project Blue Book
Television campaign, Drive Alive
Partnerships television commercial, Vodacom
Integrated Campaign, Steinheist
Television commercial, Wimpy
