Yoco · In-house creative leadership

Yoco.Small business.
Big ambition.

An app relaunch. A new point-of-sale product. Real merchants with stories worth telling. I led Yoco’s creative studio through a busy chapter, helping the team turn business priorities into work that connected.

My role: Head of Creative Studio

12Person creative studio

1App relaunch

1POS product launch

01 · App relaunch video

01 · Yoco App RelaunchA fresh introduction to the app, on a lean budget. Part of a CRM campaign to re-engage existing merchants.

02 · Counter launch video

02 · Yoco Counter LaunchA polished product demo to introduce Yoco’s new point-of-sale hardware.

03 · Blue Gems video

03 · Blue GemsThe people behind the blue machine. A social campaign putting real merchants at the centre of the story.

Different briefs.
One busy studio.

The work needed to connect brand, CRM and performance marketing. That meant a team set up to move, creative shaped around the brief, and ideas that could earn their keep. We also brought AI into the creative workflow to support the work.

Leading from the inside.

I led the 12-person creative studio and the creative direction across these three campaigns, working with the team to develop and deliver the work.

Work created in my in-house role at Yoco.

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