Showmax · Integrated campaign

Game of Thrones.Join the Night’s Watch.

Seven seasons to catch up on. One final season coming. We turned a daunting binge into a recruitment drive. Your watch starts on the sofa.

My role: Creative Director

+281%Episode viewership

#1App Store trending

Add a Squarespace Video Block below this code and upload GOT-case-study.mp4.

The recruitment drive. Watch the case study · 2 min.

Add a second Squarespace Video Block and upload GOT-film.mp4.

The call to join. Watch the campaign film · 1 min.

A little less socialising.
A lot more Showmax.

We invited fans to join the Night’s Watch and get ready for season eight. Custom house banners brought influencers into the story. Personalised binge calendars helped viewers fit it all in. Tailored excuses gave them a perfectly good reason to stay home.

Creative direction.

I led the creative direction, working with the campaign team to develop the work and guide it through production.

Loeries: Integrated Campaign, Silver.
Promax: Integrated Campaign, Gold.
Work created in a previous role for Showmax.

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