Investec Private Bank · Digital campaign

Investec Private Bank.More than your data.

Banks know your numbers. But how well do they know you? The campaign challenged the idea that a person can be reduced to a data profile, for a bank that sees the human behind it.

My role: Writer on the creative team

SilverBookmarks

BronzeBookmarks

Brand film. Add the first native Video Block beneath this code, in the same section.

The brand film. You are more than the sum of your data.

Documentary. Add the second native Video Block beneath this code, in the same section.

The documentary. A closer look at what our data gives away.

Good with numbers.
Better with people.

In the brand film, faces blend into one another as a voiceover questions what our data can really say about us. The documentary takes the question further, exploring how personal data is captured and used. Together, they give Investec’s personal approach something more human to stand on.

Part of the team.

I was a writer on the creative team at Wunderman for this Investec Private Bank campaign.

Agency: Wunderman.
Client: Investec Private Bank.

← Back to selected workNext: Yoco →