Showmax Pro · Pan-African launch campaign
Showmax Pro.A game changer.
A new way to watch live sport needed a launch with a little fighting spirit. We brought Muhammad Ali back through CGI to introduce Showmax Pro across Africa.
My role: Creative Director
+62%Sign-ups vs benchmark
−46%Cost per acquisition
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Something’s about
to hit the fan.
That was the teaser. Then came Ali. His famous speech anchored a campaign celebrating game changers and a new way to watch them. One idea, adapted to feel locally relevant across multiple African markets.
Creative direction.
I led the creative direction, working with the campaign team to develop the work and guide it through production.
Promax: Grand Prix · Ciclope Africa: Gold · Loerie: Craft.
Work created in a previous role for Showmax.